Livecube, the event technology service that BMA announced a few weeks ago it would be deploying at BMA14, will be the tool that selected BMA14 speakers and panel moderators use to solicit audience feedback on questions relevant to each session.
Instead of attendees being given a wireless response pad, as BMA did at BLAZE last year, BMA14 attendees will be able to access and respond to any audience questions posed by presenters via the Livecube system on their smartphones, tablets and/or laptops.
Please view this short demo video, narrated by Barry Seidenstat of ROI Communications Solutions and BMA’s conference technology advisor since 2009.
Trouble viewing the video? Click here.
Those presenters who choose to use the Livecube polling system will cue up multiple choice and true-false questions on the screen behind them and give audience members several seconds to respond, A while later, you will then see the cumulative audience responses displayed on backdrop screen in chart or table form.
Given the size of the expected BMA14 turnout—900+ b2b marjeters from 420+ companies and as many as 45 states and 13 nations—BMA believes the sample size will be sufficient for the information collected to be published afterwards as “new b2b marketing knowledge,” according to Gary Slack, BMA’s VP of Professional Development and BMA14 organizer.
All BMA14 attendees will receive a consolidated polling report within 2-3 weeks of the conference, and the full findings will be available around the same time at www.marketing.org.