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BMA Bringing Late Night Comedy and Second City to BMA14

Thursday, May 22, 2014

Author: BMA14/Thursday, May 22, 2014/Categories: BMA14 News

Tim Washer Profile PhotoSteve Young Profile PhotoActually, the b2b marketing space seems to be attracting people from the comedy pillars of America!

Tim Washer, Senior Marketing Manager, Social Media, at Cisco Systems, who will give a firestarter talk late Wednesday, May 28, titled, “Late Night Comedy Meets Corporate Storytelling,” is by training a comedian and comedy writer and earlier in his career worked as an actor and writer for “Late Night with Conan O’Brien.”

Steve Young, a longtime writer for “The Late Show with David Letterman,” became fascinated by the mostly b2b-oriented “industrial musicals” of the 1950s-1970s and recently published a namesake book on the subject, and he has been on the show (a rarity for a writer) twice with David Letterman. Steve will give a firestarter talk Thursday afternoon, May 29, titled “A Retro Moment in Marketing History.”

Of course, Second City’s heralded corporate entertainment unit, Second City Communications (SCC), has been staging fundamentally b2b-focused performances—perhaps in a way the successors to industrial musicals—for years. On Thursday morning, May 29, an SCC troupe will perform a sketch spoofing                (well, Gary Slack says we can’t tell you).

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May 28-30

Hilton Chicago


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