Actually, the b2b marketing space seems to be attracting people from the comedy pillars of America!
Tim Washer, Senior Marketing Manager, Social Media, at Cisco Systems, who will give a firestarter talk late Wednesday, May 28, titled, “Late Night Comedy Meets Corporate Storytelling,” is by training a comedian and comedy writer and earlier in his career worked as an actor and writer for “Late Night with Conan O’Brien.”
Steve Young, a longtime writer for “The Late Show with David Letterman,” became fascinated by the mostly b2b-oriented “industrial musicals” of the 1950s-1970s and recently published a namesake book on the subject, and he has been on the show (a rarity for a writer) twice with David Letterman. Steve will give a firestarter talk Thursday afternoon, May 29, titled “A Retro Moment in Marketing History.”
Of course, Second City’s heralded corporate entertainment unit, Second City Communications (SCC), has been staging fundamentally b2b-focused performances—perhaps in a way the successors to industrial musicals—for years. On Thursday morning, May 29, an SCC troupe will perform a sketch spoofing (well, Gary Slack says we can’t tell you).