Fresh off serving as social selling evangelist at Oracle, social selling pioneer and expert Jill Rowley will lead pre-conference session #2, from 9:00-9:45 am at BMA14 on Wednesday, May 28.
In a talk titled, “The ABCs of Social Selling,” she will educate b2b marketers on how to transform sales forces into powerful and influential social sellers online.
In sales her entire career and known as the “Eloqueen” at Eloqua prior to its acquisition by Oracle, Rowley abandoned cold-calling years ago, replacing it with early forms of social selling—tactics as simple as sending literature to “future customers.”
Today, with more than 9,000 LinkedIn connections, many thousands of Twitter followers and an enviable presence on virtually every other social media platform, Rowley creates connections and curates quality content at a hyper pace.
Cited in a March 19, 2014, article in Forbes as one the top 30 social salespeople in the world, Rowley will provide BMA14 attendees with the tools to bring social selling home in a big way!