Tony Zambito, the creator and today’s leading global authority on buyer personas and buyer insights research, will lead the first of three BMA14 pre-conference sessions from 8:00-8:45 am on Wednesday, May 28.
As a senior level marketing and customer-strategy executive earlier in his career, Tony was a developer and devotee of “user personas,” used in the physical design of products and services to maximize end customer experience.
In 2001, thinking that marketers could benefit similarly from “buyer personas,” he established the first-ever buyer persona development methodology designed specifically for b2b marketing and sales.
This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved business, marketing, content and sales strategies.
Since the early 2000s, Tony has conducted more than 1,000 buyer interviews and has helped leading Fortune 100 companies acquire deep buyer insights. He is a prolific blogger, communicating on trends in changing buyer behaviors.
Before becoming a full-time buyer insights consultant, Tony was Chief Consulting Officer at Cooper, VP of Customer Strategy at TRW and VP of Marketing at Compaq.